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Using a case study of Amgen to investigate the importance of marketing strategy in pharmaceuticalbiotechnology industry
Author(s)
Fan, Tzu-Yen
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
676575 bytes
Creator
Fan, Tzu-Yen
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management