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Product Evaluation, Brand Choice and the Country-of-Origin Effect Among Elderly Consumers in China
Author(s)
Stannah, Nicholas
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2011
Date Awarded
2011
URI
Format Extent
599624 bytes
Creator
Stannah, Nicholas
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA