We show that the Virasoro conjecture in Gromov--Witten theory holds for the the total space of a toric bundle $E to B$ if and only if it holds for the base $B$. The main steps are: (i) we establish a localization formula that expresses Gromov--Witten invariants of $E$, equivariant with respect to the fiberwise torus action, in terms of genus-zero invariants of the toric fiber and all-genus invariants of $B$; and (ii) we pass to the non-equivariant limit in this formula, using Browns mirror theorem for toric bundles.