Building a competitive advantage based on transparency: when and why does transparency matter for corporate social responsibility?
File(s)
Published version
Author(s)
Liu, Yeyi
Heinberg, Martin
Huang, Xuan
Eisingerich, Andreas
Type
Journal Article
Abstract
Customers today are increasingly demanding transparency from firms. This article discusses the concept of performance transparency and explores when and why transparency plays a key role for a firm’s CSR effectiveness. In doing so, it addresses consumer skepticism as the logic of the transparency-CSR interaction and presents empirical evidence of the effect. It also discusses key principles for managing performance transparency effectively. Companies should monitor and track performance transparency regularly, initiate consistent transparency practices along with CSR activities, pay attention to the types of information made available, and adapt the transparency practices to the involvement level.
Date Issued
2023-07-01
Date Acceptance
2022-10-10
Citation
Business Horizons, 2023, 66 (4), pp.517-527
ISSN
0007-6813
Publisher
Elsevier
Start Page
517
End Page
527
Journal / Book Title
Business Horizons
Volume
66
Issue
4
Copyright Statement
© 2022 Kelley School of Business, Indiana University. Published by Elsevier Inc. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (https://creativecommons.org/licenses/by-nc-nd/4.0/).
Publication Status
Published
Date Publish Online
2022-10-13