How artificial intelligence constrains the human experience
File(s)JACR_SUBMITTED REVISION 28 Mar 2024.pdf (990.25 KB)
Accepted version
Author(s)
Type
Journal Article
Abstract
Artificial intelligence (AI) and related technologies are transforming many consumption
activities, powering breakthroughs that expand the human experience by enhancing human
capabilities, performance, and creativity. While this explains the consumer enthusiasm and rapid
adoption of these technologies, AI systems can also have the opposite effect: reducing and
constraining the range of experiences that are available to consumers. This paper examines the
mechanisms through which AI can expand and constrain the human experience, considering
individual, interpersonal, and societal processes. Our analysis uncovers a complex interplay
between the advantages of AI and its inadvertent negative repercussions, which potentially
restrict human autonomy, self-identity, relational dynamics, and social behavior. In this paper,
we propose three different mechanisms at the core of these constraining forces: parametric
reductionism, agency transference and regulated expression. Our exploration of these
mechanisms highlights the risks connected to system design and points to questions and
implications for future researchers and policy makers.
activities, powering breakthroughs that expand the human experience by enhancing human
capabilities, performance, and creativity. While this explains the consumer enthusiasm and rapid
adoption of these technologies, AI systems can also have the opposite effect: reducing and
constraining the range of experiences that are available to consumers. This paper examines the
mechanisms through which AI can expand and constrain the human experience, considering
individual, interpersonal, and societal processes. Our analysis uncovers a complex interplay
between the advantages of AI and its inadvertent negative repercussions, which potentially
restrict human autonomy, self-identity, relational dynamics, and social behavior. In this paper,
we propose three different mechanisms at the core of these constraining forces: parametric
reductionism, agency transference and regulated expression. Our exploration of these
mechanisms highlights the risks connected to system design and points to questions and
implications for future researchers and policy makers.
Date Issued
2024-07
Date Acceptance
2024-04-01
Citation
Journal of the Association for Consumer Research, 2024, 9 (3), pp.241-256
ISSN
2378-1815
Publisher
The University of Chicago Press
Start Page
241
End Page
256
Journal / Book Title
Journal of the Association for Consumer Research
Volume
9
Issue
3
Copyright Statement
Copyright © 2024 The Association for Consumer Research. This is the author’s accepted manuscript made available under a CC-BY licence in accordance with Imperial’s Research Publications Open Access policy (www.imperial.ac.uk/oa-policy)
License URL
Identifier
http://dx.doi.org/10.1086/730709
Publication Status
Published
Date Publish Online
2024-05-15