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Challenges for repositioning a brand: the Havaianas® case
Author(s)
van Sebroeck Lutiis Silveira Martins, Thais Marie
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
392095 bytes
Creator
van Sebroeck Lutiis Silveira Martins, Thais Marie
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management