Plant traits – the morphological, anatomical, physiological, biochemical and phenological characteristics of plants – determine how plants respond to environmental factors, affect other trophic levels, and influence ecosystems properties and their benefits and detriments to people. Plant trait data thus represent the basis for a vast area of research spanning from evolutionary biology, community and functional ecology, to biodiversity conservation, ecosystem and landscape management, restoration, biogeography and earth system modelling. Since its foundation in 2007, the TRY database of plant traits has grown continuously. It now provides unprecedented data coverage under an open access data policy and is the main plant trait database used by the research community worldwide. Increasingly the TRY database also supports new frontiers of trait-based plant research, including the identification of data gaps and the subsequent mobilization or measurement of new data. To support this development, in this article we evaluate the extent of the trait data compiled in TRY and analyse emerging patterns of data coverage and representativeness. Best species coverage is achieved for categorical traits. For example, we have achieved almost nearly complete global coverage of ‘plant growth form’. However, most traits relevant for ecology and vegetation modelling are characterized by intraspecific variation and trait-environmental relationships; therefore, for many purposes, these traits have to be measured on individual plants in their respective environment. Despite unprecedented data coverage, we observe a humbling lack of completeness and representativeness of these traits in many aspects. We, therefore, conclude that reducing data gaps and biases in the TRY database requires a coordinated approach to data mobilization and in-situ trait measurements. This can only be achieved in collaboration with other initiatives.