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Starbucks achieves global success in terms of its marketing strategy during the current economic recession
Author(s)
Lai, Ju-Hsin
Type
Dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
606496 bytes
Creator
Lai, Ju-Hsin
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management