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The Success of Primark Stores Ltd.: A strategic analysis of how the retailer successfully created new market space by creating value across strategic groups
Author(s)
Varma, Raina
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
539246 bytes
Creator
Varma, Raina
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management