Commercialization strategy and internationalization outcomes in technology-based new ventures
OA Location
Author(s)
Symeonidou, N
Bruneel, J
Autio, Erkko
Type
Journal Article
Abstract
Advances in business process outsourcing and open innovation practices have made the choice of techno logy commercialization strategy increasingly relevant for technology-based new ventures. We investigate effects of intellectual property (IP)-based, product-based, and hybrid (both product and IP) commercialization strategies on internationalization propensity and intensity in technology-based new ventures. We find that new ventures adopting a product-based commercialization strategy are less likely to internationalize than those with hybrid or IP-based strategies. In addition, new ventures using IP-based commercialization strategies exhibit higher international intensity after foreign market entry than those with hybrid and product-based strategies. These findings provide novel insights into the dependence on external resources associated with different types of commercialization strategy.
Date Issued
2017-05
Date Acceptance
2017-02-15
Citation
Journal of Business Venturing, 2017, 32 (3), pp.302-317
ISSN
0883-9026
Publisher
Elsevier
Start Page
302
End Page
317
Journal / Book Title
Journal of Business Venturing
Volume
32
Issue
3
Copyright Statement
© 2017 Elsevier Inc. All rights reserved.
Subjects
Social Sciences
Business
Business & Economics
Liability of outsidership
International new venture
IP-based commercialization strategy
Product-based commercialization strategy
Market for technology
BUSINESS MODEL INNOVATION
FOREIGN-MARKET KNOWLEDGE
BORN-GLOBAL FIRM
CAPABILITIES PERSPECTIVE
EXPORT INTENSITY
PERFORMANCE
ENTRY
ENTREPRENEURIAL
SURVIVAL
GROWTH
1503 Business And Management
1505 Marketing
1502 Banking, Finance And Investment
Business & Management
Publication Status
Published
Date Publish Online
2018-02-28