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Green Marketing:A multiple case study analysis of green product promotional strategies
Author(s)
Maggs, Huw
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2011
Date Awarded
2011
URI
Format Extent
17494656 bytes
Creator
Maggs, Huw
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA