The contribution of neuroscience to consumer research: A conceptual framework and empirical review
File(s)Solnais et al 2013.pdf (509.97 KB)
Accepted version
Author(s)
Solnais, C
Andreu-Perez, J
Sanchez-Fernandez, J
Andreu-Abela, J
Type
Journal Article
Date Issued
2013-03-13
Date Acceptance
2013-02-27
Citation
Journal of Economic Psychology, 2013, 36, pp.68-81
ISSN
1872-7719
Publisher
Elsevier
Start Page
68
End Page
81
Journal / Book Title
Journal of Economic Psychology
Volume
36
Copyright Statement
© 2013, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Subjects
Social Sciences
Economics
Psychology, Multidisciplinary
Business & Economics
Psychology
ECONOMICS
PSYCHOLOGY, MULTIDISCIPLINARY
Neuroeconomics
Consumer neuroscience
Consumer research
Consumer behaviour
Neuromarketing
VENTROMEDIAL PREFRONTAL CORTEX
ECONOMIC DECISION-MAKING
FRONTAL EEG ASYMMETRY
ORBITOFRONTAL CORTEX
BRAIN RESPONSES
FAMILIAR BRANDS
TV COMMERCIALS
NEURAL BASIS
REWARD
MEMORY
Publication Status
Published