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How do corporate CEOs drive the company's brand image in the modern world?
Author(s)
Chok, Ching Leong
Type
Dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
139092 bytes
Creator
Chok, Ching Leong
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management