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To what extent can Tata Group learn from Virgin Group's global brand success?
Author(s)
Chakravorty, Bishodota
Type
Dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
991585 bytes
Creator
Chakravorty, Bishodota
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management