We study correlation functions of local operator insertions on the 1/2-BPS Wilson line in super Yang–Mills theory. These correlation functions are constrained by the 1d superconformal symmetry preserved by the 1/2-BPS Wilson line and define a defect CFT1 living on the line. At strong coupling, a set of elementary operator insertions with protected scaling dimensions correspond to fluctuations of the dual fundamental string in AdS ending on the line at the boundary and can be thought of as light fields propagating on the AdS2 worldsheet. We use AdS/CFT techniques to compute the tree-level AdS2 Witten diagrams describing the strong coupling limit of the four-point functions of the dual operator insertions. Using the OPE, we also extract the leading strong coupling corrections to the anomalous dimensions of the “two-particle” operators built out of elementary excitations. In the case of the circular Wilson loop, we match our results for the 4-point functions of a special type of scalar insertions to the prediction of localization to 2d Yang–Mills theory.