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Why does CRM fail? Building a CRM checklist to successful implementation
Author(s)
Lyons, John Stephen
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
2462495 bytes
Creator
Lyons, John Stephen
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA