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Competitive Dynamics in the Pharmaceutical Sector: Do Strategic Management consultancies Pose a Competitive Threat to Healthcare Public Relations Firms?
Author(s)
Walsby, Nicolaos
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2011
URI
Format Extent
1313683 bytes
Creator
Walsby, Nicolaos
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA