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How is the Pharmaceutical Industry Addressing the Move Towards a Service-Dominant Logic for Marketing Medicines?
Author(s)
Brittain, Christopher
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2011
URI
Format Extent
218360 bytes
Creator
Brittain, Christopher
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA