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The use of celebrity endorsement as part of an integrated marketing communication strategy: the two-sided effect that managers should carefully consider
Author(s)
Kangwanpornsiri, Krittakarn
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
607705 bytes
Creator
Kangwanpornsiri, Krittakarn
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management