"A new product in the UK construction industry.Finding early adopters, understanding their needs and selling."
Author(s)
Williams, Ben
Type
Dissertation
Version
Imperial Users only
Date Issued
2006
Date Awarded
2006
Format Extent
3332386 bytes
Creator
Williams, Ben
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA