Prosocial nudges and visual indicators increase social distancing, but authoritative nudges do not.
Author(s)
Banker, Mohin
Miller, Moses
Voichek, Guy
Goor, Dafna
Makov, Tamar
Type
Journal Article
Abstract
Social distancing reduces the transmission of COVID-19 and other airborne diseases. To test different ways to increase social distancing, we conducted a field experiment at a major US airport using a system that presented color-coded visual indicators on crowdedness. We complemented those visual indicators with nudges commonly used to increase COVID-19-preventive behaviors. Analyzing data from 57,146 travelers, we find that visual indicators and nudges significantly affected social distancing. Introducing visual indicators increased the share of travelers practicing social distancing, and this positive effect was enhanced by introducing nudges focused on personal benefits ("protect yourself") and public benefits ("protect others"). Conversely, an authoritative nudge referencing the Centers for Disease Control and Prevention ("don't break CDC COVID-19 guidelines") did not change social distancing behavior. Our results demonstrate that visual indicators and informed nudges can boost social distancing and potentially curb the spread of contagious diseases.
Date Issued
2022-08-16
Date Acceptance
2022-06-01
Citation
Proceedings of the National Academy of Sciences of USA, 2022, 119 (33), pp.1-3
ISSN
0027-8424
Publisher
National Academy of Sciences
Start Page
1
End Page
3
Journal / Book Title
Proceedings of the National Academy of Sciences of USA
Volume
119
Issue
33
Copyright Statement
© 2022 the Author(s). Published by PNAS.This open access article is distributed under CC BY-NC-ND 4.0.
Identifier
https://www.ncbi.nlm.nih.gov/pubmed/35917368
Subjects
COVID-19
nudge
public health messaging
reactance
Altruism
COVID-19
Data Visualization
Humans
Physical Distancing
Publication Status
Published
Coverage Spatial
United States
Date Publish Online
2022-08-02