What factors should be considered in order to build a successful organ donation advertising campaign in the UK
Author(s)
Lin, Li
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
Format Extent
873486 bytes
Creator
Lin, Li
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc International Health Management