Selling multiple items via social networks
File(s)
Published version
Author(s)
Zhao, D
Lit, B
Xu, J
Haot, D
Jennings, NR
Type
Conference Paper
Abstract
We consider a market where a seller sells multiple units of a comm odity in a social network. Each node/buyer In the social network can only directly communicate with her neighbours. i.e. the seller can only sell the commodity to her neighbours if she could not find a way to inform other buyers. In this paper, we design a novel prom otion mechanism that incentivizes all buyers, who are aware of the sale, to invite all their neighbours to join the sale, even though there is no guarantee that their efforts will be paid. While tradit ional sale promotions such as sponsored search auctions cannot guarantee a positive return for the advertiser (the seUer), our mecha nism guarantees that the seller's revenue is better than not using the advertising. More importantly, the seller does not need to pay if the advertising is not beneficial to her.
Date Issued
2018-07-15
Date Acceptance
2018-07-10
Citation
Proceedings of the 17th International Joint Conference on Autonomous Agents and Multiagent Systems, AAMAS, 2018, pp.68-76
ISBN
9781450356497
ISSN
2523-5699
Publisher
International Foundation for Autonomous Agents and MultiAgent Systems (IFAAMAS)
Start Page
68
End Page
76
Journal / Book Title
Proceedings of the 17th International Joint Conference on Autonomous Agents and Multiagent Systems, AAMAS
Copyright Statement
© 2018 by International Foundation for Autonomous Agents and MultiAgent Systems (IFAAMAS). All rights reserved.
Source
International Joint Conference on Autonomous Agents and Multiagent Systems
Publication Status
Published
Start Date
2018-07-10
Finish Date
2018-07-15
Coverage Spatial
Stockholm, Sweden