Sintered red clay ceramic is used to produce hollow bricks which are manufactured in enormous quantities in Spain. They also constitute a major fraction of construction and demolition waste. The aim of this research was to investigate the properties and microstructure of alkali-activated cement pastes and mortars produced using red clay brick waste. The work shows that the type and concentration of alkali activator can be optimised to produce mortar samples with compressive strengths up to 50 MPa after curing for 7 days at 65 °C. This demonstrates a new potential added value reuse application for this important waste material.