Defining problems worth solving: design thinking practices in the problem space, data technologies, and radical innovation
File(s)
Published version
Author(s)
Dell'Era, Claudio
Candi, Marina
Magistretti, Stefano
Verganti, Roberto
Stigliani, Ileana
Type
Journal Article
Abstract
In an era of rapid technological advancement and evolving user expectations, the paradox of choice, whereby more options reduce satisfaction, increase anxiety, and trigger decision paralysis, creates distinctive challenges for innovation. This study examines the relationship between problem-space design thinking practices, innovation radicalness, and the moderating role of data technology adoption. Analyzing survey data from Europe and the US, we find that empathy-driven, human-centered approaches significantly contribute to innovation radicalness. Reframe practices are also positively associated with innovation radicalness, whereas frame practices are not. The adoption of data technologies, although not directly related to innovation radicalness, accentuates the impact of observe and notice practices. Our findings contribute to the discourse on problemistic search by highlighting the role of empathy and reframing in challenging cognitive frames and assumptions. While data technologies, such as big data analytics, the internet of things, and artificial intelligence, can complement observe and notice practices by improving the collection of user insights, they prove less effective in supporting reframe practices for achieving innovation radicalness.
Date Issued
2026-07-01
Date Acceptance
2026-04-15
Citation
Journal of Business Research, 2026, 212
ISSN
0148-2963
Publisher
Elsevier
Journal / Book Title
Journal of Business Research
Volume
212
Copyright Statement
© 2026 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by- nc-nd/4.0/).
Identifier
10.1016/j.jbusres.2026.116220
Publication Status
Published
Article Number
ARTN 116220
Date Publish Online
2026-04-22