Central cracking refers to the formation of internal cavities in cross wedge rolling (CWR) products. It occurs in various materials such as aluminium/titanium alloys, steels and plasticine at room or elevated temperatures, driven by different central cracking mechanisms. However, these mechanisms are still elusive, and a unified central cracking predictive model is absent due to the complex stress states within the workpiece, including triaxial stress states, cyclic loading and severe shear effects. In this study, the underlying fracture mechanisms were revealed, and a robust unified damage model with sound physical meanings was developed using a lab-scale CWR physical model and finite element models. The physical model with the plasticine billets was built, allowing the CWR dies with different geometries rapidly 3D printed and the billets with various ductility efficiently manufactured. The central cracking transiting from brittle to ductile fracture was experimentally observed for the first time using specifically designed plasticine/flour composite samples at varying ductility. The corresponding physics-based central cracking predictive model was proposed and validated quantitatively with 60 groups of CWR tests and compared with ten existing damage models/fracture criteria. This study effectively solves the long-lasting central cracking problem in the CWR industry and enhances the scientific understanding of fracture mechanics in complex engineering applications.