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Pasta Hut: Brand failure or part of an innovative strategic move?
Author(s)
Yap, Le Suen
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
458622 bytes
Creator
Yap, Le Suen
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management