Personalization: Leveraging Big Data to Drive Success on E-commerce Websites with a Focus on the UK Online Retail Sector
Author(s)
Alassan, Funmi
Type
Dissertation
Version
Imperial Users only
Date Issued
2015
Date Awarded
2015
Creator
Alassan, Funmi
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
Weekend Executive MBA