This paper considers the utility-based and indifference pricing in a market with transaction costs. The utility maximization problem, including contingent claims in the market with transaction costs, has been widely researched. In this paper, closely following the results of Bouchard (Financ Stoch 6:495–516, 2002), we consider the market equilibrium of contingent claims. This is done by specifying the utility function as exponential utility and, thus, determining equilibrium in the market with transaction costs. Unlike Davis and Yoshikawa (Math Finan Econ, 2015), we use the strong assumption to deduce the equilibrium at which trade does not occur (zero trade equilibrium). It implicitly shows that transaction costs may generate a non-zero trade equilibrium under a weaker assumption.