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The Influence of Cultural Factors on Marketing Strategies for New Products
Author(s)
Park, Yoon Jung
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
275758 bytes
Creator
Park, Yoon Jung
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management