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Branded Entertainment Assessing the Implications for Strategic Brand Management
Author(s)
Pescheck, Albert
Type
Dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
2928056 bytes
Creator
Pescheck, Albert
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA