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Take a Bite from the Open-Innovation Cake: How can product manufacturers and marketing agencies form a better relationship and grow their innovations' abilities?
Author(s)
Oron, Tal
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
1323794 bytes
Creator
Oron, Tal
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA