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Marketing Britain as a Luxury Travel Destination to Chinese HNWIs: Market Segmentation and Strategic Recommendations for VisitBritain
Author(s)
Yue-Andrews, Xue Fei
Type
Dissertation
Version
Imperial Users only
Date Issued
2012
Date Awarded
2012
URI
Format Extent
2220705 bytes
Creator
Yue-Andrews, Xue Fei
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA