Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules

File(s)

International Journal of Research in Marketing_25_4_2008.pdf (210.68 KB)

Accepted version

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Author(s)

Gonzalez, J

Sismeiro, C

Dutta, S

Stern, P

Type

Journal Article

Date Issued

2008-12-01

URI

http://hdl.handle.net/10044/1/18161

DOI

http://dx.doi.org/10.1016/j.ijresmar.2008.08.002

ISSN

0167-8116

Publisher

ELSEVIER SCIENCE BV

Start Page

247

End Page

260

Journal / Book Title

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Volume

25

Issue

4

Copyright Statement

Copyright © 2008 Elsevier Ltd. All rights reserved. NOTICE: this is the author’s version of a work that was accepted for publication in International Journal of Research in Marketing. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Research in Marketing, 25(4), 2008. DOI:10.1016/j.ijresmar.2008.08.002

License URL

http://www.rioxx.net/licenses/all-rights-reserved

Identifier

http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=000261818900003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202

Publication Status

Published