Why is an analysis of Porter's Five Forces model insufficient to formulate a corporate strategy. A case study of Starbucks
Author(s)
Van de Walle, Philippine
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
Format Extent
399810 bytes
Creator
Van de Walle, Philippine
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management