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Analysing the business strategy of Phoenix Television as a foreign media broadcasting company survived under Chinese special context
Author(s)
Chen, Mo
Type
Dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
99740 bytes
Creator
Chen, Mo
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management