In this paper we show how re-interpreting PageRank as an argumentation semantics for a bipolar argumentation framework empowers its explainability. After showing that PageRank, naively re-interpreted as an argumentation semantics for support frameworks, fails to satisfy some generally desirable properties, we propose a novel approach able to reconstruct PageRank as a gradual semantics of a suitably defined bipolar argumentation framework, while satisfying these properties. We then show how the theoretical advantages afforded by this approach also enjoy an enhanced explanatory power: we propose several types of argument-based explanations for PageRank, each of which focuses on different aspects of the algorithm and uncovers information useful for the comprehension of its results.