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How should AIB adjust its strategy in the GB commercial banking industry in the light of advances in Fintech? Specifically, should AIB develop an end to end digital SME (small and medium size business) offering for AIB customers?
Author(s)
O'Halloran, Lee
Type
Dissertation
Version
Imperial Users only
Date Issued
2020
Date Awarded
2020
URI
Creator
O'Halloran, Lee
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
Masters
Course Name
EMBA