The Styling Process
File(s)
Author(s)
Milburn, C
Childs, PRN
Type
Conference Paper
Abstract
The automotive sector is a mature market with the consumer having increasingly more choice and as a result a greater influence on the design of new products. This paper outlines the complexity of the design process, the importance of image and branding and suggests, using an example, a possible way forward to meet the needs of the sophisticated consumer. In particular the trend for consolidation in the automotive sector is challenged as an avenue for success in favour of a leaner design process to meet the timescales of consumer interest.
Editor(s)
Childs, PRN
Stobart, RK
Date Issued
2001
Date Acceptance
2001-09-01
Citation
Total Vehicle Technology: Challenging Current Thinking, 2001, pp.275-287
ISBN
9781860583247
1860583245
Publisher
Professional Engineering Publishing
Start Page
275
End Page
287
Journal / Book Title
Total Vehicle Technology: Challenging Current Thinking
Source
Total Vehicle Technology Conference 2001
Subjects
vehicle
design
styling
process
aesthetics
Place of Publication
Bury St Edmunds and London
Publication Status
Published
Start Date
2001-09-18
Finish Date
2001-09-19
Coverage Spatial
University of Sussex, Brighton