Following extensive surface water flooding (SWF) in England in summer 2007, progress has been made in improving the management and prediction of this type of flooding. A rainfall threshold-based extreme rainfall alert (ERA) service was launched in 2009 and superseded in 2011 by the surface water flood risk assessment (SWFRA). Through survey responses from local authorities (LAs) and the outcome of workshops with a range of flood professionals, this paper examines the understanding, benefits, limitations and ways to improve the current SWF warning service. The current SWFRA alerts are perceived as useful by district and county LAs, although their understanding of them is limited. The majority of LAs take action upon receipt of SWFRA alerts, and their reactiveness to alerts appears to have increased over the years and as SWFRA superseded ERA. This is a positive development towards increased resilience to SWF. The main drawback of the current service is its broad spatial resolution. Alternatives for providing localised SWF forecast and warnings were analysed, and a two-tier national-local approach, with pre-simulated scenario-based local SWF forecasting and warning systems, was deemed most appropriate by flood professionals given current monetary, human and technological resources.